Artificial Intelligence is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
Spotify, like any other applications have a recommendation engine. This algorithm allows the application to monitor and analyze the subscriber’s activity in order to recommend something. Personally, the recommendations made for me are what I really wanted, and I this is a proof that the targeting strategy works.
Although this is an amazing thing to have, we also must exercise caution in everything. We need to be able to identify whether the data or algorithms being used are being conducted in an ethical manner.